|Sorry brands are switched in picture. NYC is on the left.
e.l.f - The sparkly black was very pigmented and creamy but no sparkles were visible on the swatch. The Bronzy swatch did not have great colour pay off and the actual shadow was hard.
Wet & Wild - The Sparkly Black wasn't very pigmented, quite chalky and had a lot of sparkle fall out. The Matte was a lot better. Great colour pay and a lot smoother.
Essence - Both had wonderful pigmentation and went on smooth. The bronze shade in the bottom pictures is one of my fave shadows.
NYC - I usually like these shadows but this perticular one was very chalky and felt like if I swept it across my eye lids with a brush I wouldnt see anything.
My conclusion..The quality of eye shadows varies greatly within each brand depending on the finish so although the e.l.f and Essence ones swatched the best this time I really didnt come to a solid conclusion on which brands shadows are better as a whole.